New Product Management Capstone
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
7000
Course Title
New Product Management Capstone
Catalog Subject and Course Number
MKTG7000
Catalog Title
New Product Management Capstone
Course Description (Combined)
Prerequisite: MGMT 6003
Course Restrictions: Restricted to Graduate Students.
The capstone course focuses on having you successfully apply critical thinking and creative, entrepreneurial skills. You will use marketing research and universal design principles to construct and launch a new product, including a good, service, or digital e-commerce site, for a commercial or non-profit organization.
Credit: 3