MKTG7000

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New Product Management Capstone

Management and Marketing BA - College of Business

Subject code

MKTG

Course Number

7000

Description

The capstone course focuses on having you successfully apply critical thinking and creative, entrepreneurial skills. You will use marketing research and universal design principles to construct and launch a new product, including a good, service, or digital e-commerce site, for a commercial, or non-profit, organization.