Digital Marketing

Course Restrictions: Restricted to Graduate Students.

This course aims to equip you with a thorough understanding of digital marketing, which involves cloud-based web development and the advertising of products and services. You will discover how to utilize online channels effectively to engage both existing and potential customers. You will gain expertise in designing and implementing successful marketing strategies, including creating campaigns, acquiring users, digital advertising, content marketing, retention strategies, and search engine optimization (SEO). Alongside these vital topics, you will create an interactive e-commerce website with commercial potential using a cloud-based platform like Wix. Furthermore, you will master the art of analyzing relevant metrics to enhance your marketing efforts.

Credit: 3