Services Marketing

Course Restrictions: Restricted to Graduate Students.

Unlike manufacturing, services are processes that involve customers in their production. This calls for a whole new method of analyzing producer-consumer interactions. Services account for an overwhelming percent of the U.S. GDP and its non-farm jobs, yet they are rarely studied as a separate subject. This course studies the nature of services as products, their pricing, promotion, and placement strategies. You will learn how to design techniques including empathy mapping, service blueprinting, and customer journey mapping. You will also earn one Google Professional Certificate in "Foundations of UX Design" as a key outcome of this course.

Credit: 3