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Product Management Technology Strategy

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Course Information

Subject code

MKTG

Subject Code Description

Marketing

Course Number

6005

Course Title

Product Management Technology Strategy

Catalog Subject and Course Number

MKTG6005

Catalog Title

Product Management Technology Strategy

Course Description (Combined)

Course Restrictions: Restricted to Graduate Students.

This course provides you with an understanding of when and how to launch a technological innovation, how to formulate an innovative strategy, and how to prepare for commercial launches. A key outcome of this course is a strategic plan for executing a go-to-market strategy for new products, including services and digital commerce.

Credit: 3