Product Development and Production
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
6002
Course Title
Product Development and Production
Catalog Subject and Course Number
MKTG6002
Catalog Title
Product Development and Production
Course Description (Combined)
Course Restrictions: Restricted to Graduate Students.
In this course, you will engage in both creative and critical thinking. You will refine an idea for a physical product, or service, by focusing on a target customer's needs. You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. You will list your initial assumptions about all aspects of product development, from value propositions to pricing then create a low-cost consumer product prototype and validate it through customer/market research.
Credit: 3
No Prerequisites and Corequisites