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Product Development and Production

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Course Information

Subject code

MKTG

Subject Code Description

Marketing

Course Number

6002

Course Title

Product Development and Production

Catalog Subject and Course Number

MKTG6002

Catalog Title

Product Development and Production

Course Description (Combined)

Course Restrictions: Restricted to Graduate Students.

In this course, you will engage in both creative and critical thinking. You will refine an idea for a physical product, or service, by focusing on a target customer's needs. You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. You will list your initial assumptions about all aspects of product development, from value propositions to pricing then create a low-cost consumer product prototype and validate it through customer/market research.

Credit: 3

No Prerequisites and Corequisites