Strategic Marketing
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
6001
Course Title
Strategic Marketing
Catalog Subject and Course Number
MKTG 6001
Catalog Title
Strategic Marketing
Course Description (Combined)
Course Restriction: Restricted to Graduate Students.
The course focuses on formulating and implementing marketing management strategies and policies. It provides a systematic framework about how new technologies will change business with an insistence that strategy drive tactics, and with a measurement mindset.
Credit: 3
No Prerequisites and Corequisites