Marketing Strategy for Managers

Course Restriction: Restricted to Graduate Students.

A marketing systems course using the case-study method and designed to provide a comprehensive orientation to both marketing theory and practice. Various contemporary problems and solutions in marketing are covered from the perspective of the marketing manager. Major units of study include: the marketing mix; the legal environment; pricing strategy; research and analysis; the marketing information system; product/service promotion; distribution channels; consumer behavior; and strategy implementation.

Credit: 3