Marketing Management
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Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
4400
Course Title
Marketing Management
Catalog Subject and Course Number
MKTG 4400
Catalog Title
Marketing Management
Course Description (Combined)
Prerequisite: MKTG 3000.
A basic “marketing for managers” course, providing for discussion and solution of problems and current issues involving product strategy, pricing, distribution, promotion, and marketing research from a management viewpoint. Emphasis is on social and economic responsibilities for the marketing function.
Credit: 3