Digital Marketing
Download as PDF
Course Information
Subject code
MKTG
Subject Code Description
Marketing
Course Number
3700
Course Title
Digital Marketing
Catalog Subject and Course Number
MKTG 3700
Catalog Title
Digital Marketing
Course Description (Combined)
Prerequisite: MKTG 3000.
A course that discusses the technique and tools used by marketers to harness the marketing potential of the internet. Current methods of incorporating online marketing into the overall strategy of a business are analyzed, including the use of the internet for customization, personalization, real-time pricing, and customer relationship management.
Credit: 3