New Product Management

Course Restrictions: Restricted to Graduate Students.

This course introduces you to the role and responsibilities of a product manager in a retail/e-commerce intensive product or service company. You will be able to explain the standard processes, tools, and techniques for successful new product design, including building and managing a product roadmap, understanding customers’ needs, prioritizing developing and feature requests, evaluating trade-offs, and making commercial launch decisions based on research and entrepreneurial creativity.

Credit: 3