Social Media Strategy
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Course Information
Subject code
COM
Subject Code Description
Communication
Course Number
6580
Course Title
Social Media Strategy
Catalog Subject and Course Number
COM 6580
Catalog Title
Social Media Strategy
Course Description (Combined)
Prerequisite: COM 6000 and COM 6050 (concurrent enrollment allowed)
Course Restriction: Graduate Standing
This course examines the modern media landscape of social media (e.g. Facebook, Twitter, Instagram,…). Emphasis is on effectively using social media in marketing, journalism, P.R., politics, and civic engagement. Students will develop understanding of the role of social media in modern life and how to effectively, and ethically, use it.
Credit: 3