Communication Research Methods

Prerequisite: COM 6000 (concurrent enrollment allowed).

Course Restriction: Graduate standing.

Focuses on rigorous communication research from the professional perspective, and the best means of presenting that research. Includes training in qualitative methods like textual analysis, survey research, and focus groups, but the primary focus in on quantitative methods such as statistical analysis, audience research, social media scraping, and marketing/advertising data.

Credit: 3