Communication Campaigns
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Course Information
Subject code
COM
Subject Code Description
Communication
Course Number
6020
Course Title
Communication Campaigns
Catalog Subject and Course Number
COM 6020
Catalog Title
Communication Campaigns
Course Description (Combined)
Prerequisite: COM 6000 (concurrent enrollment allowed) & 6050 (concurrent enrollment allowed).
Course Restriction: Graduate standing.
This course teaches the research, practice, and criticism of communication campaigns, touching on persuasion and media manipulation in political, advertising, public relations, health, and other strategic communication contexts. Students will study both successful and unsuccessful historical cases on the way to developing their own professional, focused strategic communication plans.
Credit: 3