CORE 1100 - Multimodal Communication I

Course Restriction: Restricted to students in the BS in Global Business program.

This course introduces students to the concept of communication as a process with multiple stakeholders that takes place in multiple modalities. Students will explore the connections among purpose, audience, style, and form that allow one to communicate ideas effectively. Students will analyze rhetorical strategies in communication messages and identify how they engage specific audiences. Students will develop skills in tailoring communications for different contexts and audiences, and they will reflect on their own writing and imaginative processes. Class sessions feature activities that foster analysis, develop one’s creative process, compose appeal-based texts and media, and explore the craft of critique.

Credit: 2

CORE 1200 - The Human Journey

Course Restriction: Restricted to students in the BS in Global Business program.

Examining humanity’s grand arc builds analytical skills to understand complex historical processes. Students examine archaeological/genetic evidence to understand early human environmental adaptation that engendered cultural differentiation. Students analyze how agricultural societies’ development affected social organization, technological innovation, and environmental relationships. Examining ancient trade networks to modern economic systems, students understand global societies/cultures and identify key human societal relationships. Examination of colonialism's multifaceted legacies teaches students to formulate arguments about how historical power structures still influence contemporary global inequalities/inequities. By mapping interconnected networks of cultural exchange, technological diffusion, migration, and resource circulation, students understand human societal functioning as complex, adaptive systems that respond to environmental pressures.

Credit: 2

CORE 1300 - Multimodal Communication II

Course Restriction: Restricted to students in the BS in Global Business program.

This course builds upon the communication fundamentals introduced in Multimodal Communication I and guides students from the analysis and critique of various communication messages in the media to the use of persuasive theory and rhetorical strategies to craft visual, oral, and written messages to achieve short-term and long-term goals, such as public awareness or changing certain behavioral actions. Students will develop skills in organizing their thoughts logically, expressing them with precision, and tailoring communications for different contexts and audiences. They will use human-centered design principles to create communication campaigns for specific audiences.

Credit: 2